Continuous security testing is an ongoing process of identifying and mitigating security vulnerabilities in software applications throughout the development and deployment lifecycle. By continuously testing applications, businesses can detect vulnerabilities as soon as they are introduced, minimizing the risk of security breaches and ensuring that the application remains secure as it evolves.

The importance adopting continuous security testing lies in its ability to reduce the window of vulnerability. In today's fast-paced digital environment, new threats and vulnerabilities emerge rapidly, and the traditional, annual security testing approach can leave businesses exposed. Continuous security testing ensures that security is not an afterthought but a fundamental part of the development process, leading to more secure software and reduced risk of costly breaches. Additionally, this proactive approach can help businesses comply with regulatory requirements and build trust with customers by demonstrating a commitment to security.